FanFair Alliance Campaign

FanFair Alliance and MMF have launched a guide for managers to help combat online ticket touting.

• Adam Tudhope, manager of Mumford & Sons: “Unregulated ticket resale websites are out of control. While we wait for Government to act, it is essential that music businesses develop ticketing strategies that aim to disrupt the touts and help fans.”
• A report is available here from the FanFair Alliance website.
• Leading ticketing and D2C services sign the FanFair Declaration – including Active Ticketing, DICE, Music Glue, Pledge Music, Scarlet Mist, Songkick, Twickets and WeGotTicket

FanFair Alliance, the recently-launched campaign against industrial-scale online ticket touting, and the Music Managers Forum have today published a guide to help managers minimise the scalping and resale of their artists’ tickets on profiteering websites such as GET ME IN!, Seatwave, Stubhub and Viagogo .

Available as a free download from www.fanfairalliance.org, the guide offers Ten Tips To Beat The Touts, as well as case studies from leading managers and music industry professionals – including Adam Tudhope (Everybody’s), Caius Pawson (Young Turks), Alex Bruford (ATC Live), Angus Baskerville (13 Artists) and Richard Jones (Key Music Management).

Measures advised in the guide include:

• Applying tighter terms and conditions to control transferability of tickets (such as printing names on tickets)
• Ensuring fans have clear information about those terms at the point of sale
• Offering a face value resale or reallocation option for ticket-buyers who are genuinely unable to attend an event

FanFair is also delighted to announce that a raft of leading ticketing services and direct-to-consumer businesses have signed our Declaration – with Active Ticketing, DICE, Music Glue, Pledge Music, Scarlet Mist, Songkick, Twickets and WeGotTickets all committing their names to the campaign against online ticket touting.

These eight services join a growing number of music professionals and businesses supporting FanFair, including managers of Years & Years, Biffy Clyro, Iron Maiden, Arctic Monkeys, PJ Harvey, Little Mix, One Direction, Cheryl, Mark Knopfler, Nick Cave, Chvrches, Noel Gallagher, Placebo and the music industry bodies AFEM, AIF, AIM, BASCA, FAC, MMF, MPG, MU, MVT and PRS for Music.